CLIENT:
convenience store
NOTES:
What started as a thrifting hobby lowkey became a hoarding problem, so I opened a thrift shop on IG to offload some goods before my friends could nominate me for one of those televised interventions on TLC.
The name Convenience Store pays homage to my mom who has owned and operated an IRL convenience store for 23 years.
Check out the shop here 👉 @shop_conveniencestore
CREDITS:
Branding, product photography, design, social content copy, and packaging, all created by me.
Environmental photos via Unsplash, edited by me.
PHOTOGRAPHY:
All product images were shot and edited by me. Peep the rest on the IG page (linked in the b).
SOCIAL CONTENT:
I wanted to give the shop a light nod toward that grungy bodega, corner store mart vibe, with a mix of never-updated-and-frozen-in-time Asian grocery store energy. Here are some IG Story teasers I designed to be posted before each item drop as well as a lil’ how-to guide for shopping on my page. Tap thru to check ‘em out.
