Monika Hoang | Art Director

DRISCOLL’S

SWEETNESS WORTH SHARING

NOTES:

When we were asked to launch a brand campaign in 2020, we chose to intentionally slow down, bring some calmness, and hopefully put a little smile on viewer’s faces by highlighting the joy in sharing one of life’s simplest pleasures: berries.

CREDITS:

GCD: Tanner Rogers-Goode
CW: Spencer McAfee-Gundrum
AD: Monika Hoang

PHOTOGRAPHY:

We also set out to update Driscolls’ collection of lifestyle photography, aiming for shots that felt more candid and real. As this shoot happened during lockdown, we decided to partner with four photographers, cast their families, and (virtually) location scouted their homes to bring these images to life. Here are a handful of shots from this vv personal photo assignment.

OOH & RETAIL:

We also proposed some OOH and retail assets for the launch of this campaign, taking some liberties with Driscolls’ existing brand assets. The clients ultimately decided not to move forward with these executions, so I’m immortalizing the work on my site. Photographs were all approved and from the same shoots as above. May the design assets RIP in peace.